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Core Pillars

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The Key Ingredients of Stories that Sell

Whenever I’m ghostwriting a nonfiction book for a client, I always push for them to add more stories. Some of my authors are natural storytellers, and they have tons of examples in mind. Some would rather just talk about the meat of the content, and… 

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Magnetic Story Framework

I’ve been spending a ton of time doing research on social media lately, and I’ve noticed something. Everyone says storytelling sells, but nobody’s explaining how to actually write a good story. To be fair, it’s not easy to teach the art of telling a good… 

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Two Doors of No Return

Recently, I was trying to help a friend define the origin story of her business. She’s a coach, and she described how she guides women through periods of change. Career change, leaving a relationship, loss—basically any time in a woman’s life where she’s stepping through… 

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