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door to brick house

The Devil’s In the Details

The front door lurks in a recess. Its ancient black paintwork is spattered with road splash, and the shallow pane of glass above its jamb betrays no light within. An empty milk bottle has stood in its shadow so long, city lichen has bonded it… 

the watchmen

That’s So Curious

(Or, how marketers and nonfiction authors can use the curiosity gap to hook readers and draw them into your world.) I recently critiqued the first twenty-ish pages of a new writer’s thriller. The character intrigued me. The setup was solid. The premise was compelling. But… 

a close up of rocks and water in a stream

Tell Your Signature Story in One Line

(These examples of how to tell your signature story in one line come from my presentation at the Scalable SheEO Summit earlier this week. If you didn’t get a chance to see my talk live, I believe the replay is still available for free—and you… 

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