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magnetic story framework

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Stories vs. Selling Stories

Whenever I’m ghostwriting a nonfiction book for a client (or working with a book coaching client), I always push for them to add more stories. Some of my authors are natural storytellers, and they have tons of examples in mind. Some would rather just talk… 

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The Hero’s Journey

The basics of Joseph Campbell’s Hero’s Journey framework, and how to use it for your own Signature Story. I was a certified mythology nerd in middle school and high school, so when I came across a battered copy of Joseph Campbell’s The Power of Myth… 

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Telling Your Story from the Middle

“I can’t tell you which direction to turn, or where you’ll find success. But I can tell you that your path will require pivots and quick thinking, and a lot of grace and adaptability. It will be messy and incomprehensible and incredibly rewarding. Some days… 

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Need vs. Desire

My friend Curtis C. Chen had a short sci-fi story published in Playboy Magazine a few years ago. This came up recently when he and a few other writer friends were over, and I ran upstairs to grab my prized signed copy. The next morning,… 

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The Key Ingredients of Stories that Sell

Whenever I’m ghostwriting a nonfiction book for a client, I always push for them to add more stories. Some of my authors are natural storytellers, and they have tons of examples in mind. Some would rather just talk about the meat of the content, and… 

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Magnetic Story Framework

I’ve been spending a ton of time doing research on social media lately, and I’ve noticed something. Everyone says storytelling sells, but nobody’s explaining how to actually write a good story. To be fair, it’s not easy to teach the art of telling a good… 

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Two Doors of No Return

Recently, I was trying to help a friend define the origin story of her business. She’s a coach, and she described how she guides women through periods of change. Career change, leaving a relationship, loss—basically any time in a woman’s life where she’s stepping through… 

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