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writing nonfiction

Working with a Ghostwriter—Parts 1 & 2

If you’ve ever wondered what actually happens when working with a ghostwriter—what you’re paying for, who owns the words when it’s done, why some quotes should make you run—I just did the most thorough breakdown of that process I’ve ever put on record. Andy Sanders… 

Masterclass: How to Cowrite Nonfiction

Welcome to How to Cowrite Nonfiction, with Matty Dalrymple and Michael La Ronn! Before I cowrote my first book with a friend, I assumed that writing half the book meant doing half the work. Boy, was I wrong. I had so many misconceptions about what it would… 

holding hands on a gray background

What’s Your Book’s Promise?

Last week, I ran a webinar for Indie Author Training called What’s Your Book’s Job? Writing Nonfiction as a Tool to Grow Your Business. (You can watch that replay for free here.) It’s part of an ongoing series of webinars I’m doing for them, specifically… 

Jessie standing in front of the Craft + Commerce stage

Takeaways from Kit’s Craft + Commerce 2026

I spent three days in Boise at Kit’s Craft + Commerce conference, which was everything I hoped it would be! Sunshine, good food, new friends, and tons of inspiration. Here’s what I’m taking home. The big theme: dream big and shoot your shot Nearly every… 

open book with heart shaped pages in focus

Defining Your Book’s Promise

When you’re writing nonfiction, your book is making a promise. It has a job to do. And when I say your book has a job to do, I want to be really clear about what I mean. I’m not saying you have to write some… 

creative brainstorming session with sticky notes

Mind-Mapping Your Book

A few weeks ago, I wrote about how to outline your nonfiction book. Today, I want to go deeper into the idea of mind-mapping, because it’s legit one of my favorite parts of the writing process. I guess I just love sticky notes. :) (Rainbow… 

Why—and How—to Narrate Your Own Audiobook

A guide for nonfiction authors, coaches, speakers, and entrepreneurs—featuring Narrator Todd Eflin. Audiobooks are becoming wildly popular, particularly for readers of non-fiction. And while fiction audiobook listeners tend to prefer the dulcet tones of trained narrators, non-fiction readers love to hear the book spoken in… 

light on computer hardware

How to Write Customer Stories

Writing customer stories was my bread and butter for many years as a freelance copywriter.  They’re super popular in B2B (business-to-business) marketing because B2B buyers are looking for a product’s tangible value—they want to see exactly how you solved similar problems for someone else, and… 

leafless tree on grass field

Stories vs. Selling Stories

Whenever I’m ghostwriting a nonfiction book for a client (or working with a book coaching client), I always push for them to add more stories. Some of my authors are natural storytellers, and they have tons of examples in mind. Some would rather just talk… 

Become a Storytelling Machine

Or, how to always have a story idea at your fingertips so you never have to face the blank page alone again. This post was originally published as a series about finding stories on Substack. You sit down to write a newsletter or social media… 

theater interior

Make it Book-Shaped

In college, I minored in theater, specializing in the technical side of things—set design, construction, stage management, etc. I worked in theater for a few years after graduation; for a hot minute, I considered becoming a technical director. Mostly because my absolute favorite class was… 

Jessie's husband standing in an unfinished patio giving two thumbs up

Climbing the Learning Curve

My husband and I are pretty handy.  We’ve replaced our garbage disposal and multiple alternators. We built a Murphy bed. And, that first COVID summer, we tackled our biggest project yet: remodeling our back patio so we could have friends over safely outdoors.  We taught… 

a deck of stick pad in different colors

How to Outline a Nonfiction Book

I’m helping a book coaching client outline her nonfiction book this week (we’re smack in the middle of the Story Map Intensive part of the book coaching engagement), so my mind is buzzing with ways to organize a book.  I’ll be doing a deep dive… 

close up of a microphone

How I Write 2000 Words an Hour

Want to learn how to write fast? Like, write 2000 words an hour fast? This article will teach you how. And if you want to go deeper, check out my Dictation for Thought Leaders course. It’s short, efficient, and will get you rolling on learning… 

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